“People go in for the experience – and they’re ready to pay for it,” explains Ron Johnson, who developed the concept behind the Apple Store, opposite the Harvard Business Review. The Apple Store was created as a brand ambassador rather… Read more
Without announcement or big hype Netflix has started a new test run with higher prices for customers in Germany, Austria and Switzerland.
These prices are now displayed to new customers
Existing customers are not affected by the test run, but… Read more
Audi wants to immerse the passengers in the back seat of a car in the future in a virtual entertainment world that can not be experienced on the living room couch so.
VR glasses paired with vehicle
At the CES… Read more
Why Pay the Full Subscription Fee for a Streaming Platform When Account Sharing Can Benefit You for a Few? For example, anyone who subscribes to a family subscription to the music streaming service Spotify pays 14.99 euros per month for… Read more
Spectacular describes it well. At the push of a button, a full-fledged TV display moves out of the sideboard. It is in the base of LG Signature OLED TV R not enough space for the 65-inch screen, one might think.… Read more
Are my accounts safe from the e-mail inbox to photo or video sharing platforms, online storage, and social networks? This question drives many users in the face of data clutter with politicians and celebrities.
In the search for an answer,… Read more
The hottest electronics novelties are currently being presented at the Consumer Electronics Show, CES, in Las Vegas. In addition to new releases in the areas of TV, smartphones and automobiles, a presentation from the Smart Home category is causing quite… Read more
iOS is a very sophisticated operating system that gets new features with every update. But many little tricks are not always obvious, but sometimes hidden in the menus. TECHBOOK features 12 features in iOS that you probably did not even… Read more
Lenovo’s Yoga A940 is a computer and drawing board in one. The device presented at the electronics trade fair CES (January 8th to 11th) in Las Vegas takes a clear hit at Microsoft’s Surface Studio. The all-in-one desktop packs the… Read more
Florian Kunushevci, a 19-year-old “bug hunter” from Kosovo, has come across the security gap in the Skype app for Android in search of software flaws. Kunushevci has noticed that Skype gives access to options during a phone call that should… Read more