In 1999, Bill Gates, the founder of Microsoft, published his book, “Business @ the Speed of Thought,” and gave readers various tips on how to run and develop products.
As is not even 20 years later, Gates was amazingly right with almost everything. The economics student Markus Kirjonen introduced in his now offline blog some quotations from Gates’ book, which have come to fruition in full or in part. TECHBOOK has summarized the most fascinating six for you.
1. Social media
“It will establish private websites that will allow your friends and families to chat and plan events,” the visionary wrote in 1999. Four years later, the three major Myspace, LinkedIn and WordPress projects were launched.
After being able to generate hundreds of thousands of users in a very short space of time, in 2004 Facebook first opened its doors to students and in the following years, with billions of users, became the largest social media platform of all time. Many more followed, including YouTube, Instagram, Tumblr and Snapchat.
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“People will carry around small devices that will allow them to stay in touch with each other and deal electronically from anywhere. They’ll be able to track the news, see flights they’ve booked, get information from the financial markets and do everything else on those devices, “the book says.
The smartphone replaced the classic mobile phone in the late 2000s. The major difference was the high-resolution touch screens and the proprietary operating system that allowed users to install a variety of applications. Nowadays there is an app for almost every need.
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3. Price comparison portals
“Automated price comparison services are being developed that allow users to see prices from multiple sides, making it easy to find the cheapest product for all industries,” said Bill Gates. In the same year, Check24 launched one of the first comparison portals in Germany, at that time still for motor vehicle insurance.
Today, there are numerous portals in this country. Most of these are known as “white labels”, which means that the operator personally receives the price data from the provider. In addition to price comparison, many portals offer users the ability to create profiles for better searches, catch up with other buyer opinions, and include additional facts such as delivery time and sustainability in the buying decision.
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4. Personalized advertising
“The devices will have intelligent advertising. They’ll know your buying preferences and show ads tailored to your preferences, “says the Microsoft founder. While companies were only able to advertise on newspaper websites in the late ’90s, in 1997 GoTo.com became the first operator to selectively sell ad space on various websites.
With the increase in computer performance and the ability to track and direct traffic, companies have been able to develop many different targeting methods to bring specific advertisements to the right customer. Here are the optimal addressing on the search habits and social media activities created accurate profiles on the customer.
5. Online job placement
In 1999, Gates wrote, “Similarly, jobseekers can be able to find jobs online by stating their interests, needs, and special skills.” In 2003, the LinkedIn company was founded, which today is the largest job network in the world, with 500 million users belongs.
Users upload their individual CVs and profiles to find suitable jobs, but can also be contacted by entrepreneurs. With the exception of China and Russia, service can be used anywhere in the world.
6. Smart Home
“The constant video surveillance of your house will generally establish itself and inform you when someone visits you in your absence,” Gates held back in 1999 no distant science fiction anymore. In addition, he said that “personal supporters are being developed who will connect and synchronize all of your devices, whether they are at home or at work, so they can share data.”
According to Gates, it is also conceivable that a user may include their home appliance when shopping in the city, for example, when preparing a meal, by putting together a shopping list and preparing all kitchen utensils for cooking. With these statements Gates describes, without knowing it, the phenomenon of the intelligent home.
A permanent video surveillance offers for example the company Dropcam. Google Now and Nest provide the system that lets devices network and communicate with each other. In our Smart Home article we introduce further services and functions.